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Truly Global: The Theory and Practice of Bringing Your Company to International Markets
Today’s economy is increasingly borderless. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach.
Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from a national company to an international household brand.
My thoughts on Truly Global
Truly Global by Anna N Schlegel came at the perfect time for me. I was head deep in my 3rd economics class for the year this past December – and the water was beginning to wash over my head. I love that I’m back in school. I love my chosen major – Marketing Management. Economics was killing me, though. I just want to play around with designs and stories that speak to people’s hearts. The making money and establishing all the stuff behind that, it gets confusing. I thought if I read Truly Global, I may come out of my last class – Global Business – with a better understanding of it all. While the book didn’t really help me in the class, it was a nice fresh perspective on the nitty-gritty business side of things.
I would recommend this book to anyone looking to understand how to build an international business, in the middle of going global, or those just purely interested in what it takes to be a global business. The book is not long because while it can get complicated to go global, the steps themselves aren’t that complicated. Ms. Schlegel has put together an informative step by step guide book to get your company out in the world and leave the borders behind.
Are you ready to take your business global? But Truly Global on Amazon now!