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  • Truly Global by Anna N Schlegel

    Truly Global by Anna N Schlegel

    I received Truly Global in exchange for an honest review. All opinions are my own. This post contains affiliate links. 

    Truly Global: The Theory and Practice of Bringing your company to International Markets. Book Review. ad

    Truly Global: The Theory and Practice of Bringing Your Company to International Markets

    Today’s economy is increasingly borderless. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. 

    Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from a national company to an international household brand. 

    My thoughts on Truly Global

    Truly Global by Anna N Schlegel came at the perfect time for me. I was head deep in my 3rd economics class for the year this past December – and the water was beginning to wash over my head. I love that I’m back in school. I love my chosen major – Marketing Management. Economics was killing me, though. I just want to play around with designs and stories that speak to people’s hearts. The making money and establishing all the stuff behind that, it gets confusing. I thought if I read Truly Global, I may come out of my last class – Global Business – with a better understanding of it all. While the book didn’t really help me in the class, it was a nice fresh perspective on the nitty-gritty business side of things. 

    I would recommend this book to anyone looking to understand how to build an international business, in the middle of going global, or those just purely interested in what it takes to be a global business. The book is not long because while it can get complicated to go global, the steps themselves aren’t that complicated. Ms. Schlegel has put together an informative step by step guide book to get your company out in the world and leave the borders behind. 

    Are you ready to take your business global? But Truly Global on Amazon now!

  • Influencer Marketing for Dummies Review + WIN a copy of the book!

    Influencer Marketing for Dummies Review + WIN a copy of the book!

    I received the Influencer Marketing for Dummies book for free. This review is 100% my own thoughts and opinions. 

    As many of you know, I started going back to school in the fall of 2014. I was a bit scared and nervous because over the years my ideas and dreams had morphed far from what they had once been. When I originally went to school straight out of high school I had plans of becoming a teacher. My major was History Education, and I was going to be one of those cool teachers all the kids loved learning from. 

    Influencer Marketing for Dummies

    When I dropped out of school to raise my family, I began blogging. Shortly after I started that I began getting emails from companies wanting me to post about their products, and they would even let me try out their product/website/book for free, and a few would even pay me money to do it! I had no idea what I was getting myself into 5 years ago, but when the opportunity to go back to school came, I knew I was destined for marketing. 

    After all, I was already marketing my own site, had taught 2 of my friends all I knew about blogging to get them set up, and after my family marketing was consuming my life. One of my favorite parts of marketing the ability to help shape opinions in the way something is presented. Whether it’s through a picture of my life, the words I write, or usually a combination of the two. What I do is called Influencer Marketing. 

    peeps

    Chances are you do it too! Whenever you tell a friend about that new cafe, or your favorite place to buy groceries – you are influencing them with your opinion. With the rise of social media, influencer marketing is becoming more widespread then ever!

    When Influencer Marketing for Dummies came out, I was so excited to get a hold of it! As a blogger I talk to many other bloggers on a frequent basis. I consider many of them my good friends. Together we all try to help each other out. The better other bloggers do, the better I can do myself. What we don’t often see though is the Business side. Those companies reaching out to us have their own ideas of what they want to see, and how they’d like to work with us. Each email I get is slightly different, and they all have certain results they’d like to see by working with me. 

    Reading through Influencer Marketing for Dummies I was enthralled with the brand side of what I do. When they talked about email pitches that are so bad bloggers circulate them – I laughed; because I remember many of those in my early blogging days. I still get an occasional bad pitch, but for the most part companies are figuring out how to work with us bloggers. 

    I know many of you are  not actually bloggers, but may be interested in the behind the scenes, and some may even be thinking of starting their own blog! If those fit you, I’d suggest grabbing a copy of Influencer Marketing for Dummies. It’s given me a fresh perspective on what brands may be thinking when they want to collaborate, and will help me as I work on my own Marketing degree and try to break into the brand side of this business. 

    WIN Influencer Marketing for Dummies

    Who wants to win a copy of Influencer Marketing for Dummies? Enter on the Rafflecopter below! Open to US 18+

    a Rafflecopter giveaway

    I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.